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 Retained the left-hand vertical hamburger menu for its scannability, structure, and ability to surface unexpected content. Kept Level 1 categories in the masthead to preserve multi-path flexibility and accommodate different browsing styles. Elevated search with an expanded search bar in the masthead recognizing it as users' preferred navigation method—making it a first-class path alongside browsing, not a fallback.
 Strategic Recommendations Introduce polyhierarchy and cross-linking so content is findable from multiple entry points Revise ambiguous labels (\"Life & Money,\" \"Impact,\" \"Home & Garden\") to match user language Surface tools by product context rather than burying them in menus Add onboarding cues like tooltips, walkthroughs, and highlighted sections for first-time users Ensure consistent category depth so the navigation reflects CR's full breadth
 Phased rollout plan Partnered with Product and Taxonomy to define a phased implementation prioritizing quick wins (labeling, cross-links) alongside longer-term structural changes (polyhierarchy).","absoluteBoundingBox":{"x":13605.0,"y":12561.0,"width":334.0,"height":902.0},"isolatedAbsoluteRenderBounds":{"x":13605.63671875,"y":12566.69921875,"width":327.841796875,"height":951.5732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,316.0]],"size":{"x":334.0,"y":902.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":4.36634349822998,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43],"characters":"Search & Browse was the winner: 88% of users said it was “very easy”
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Tires, vacuums, car seats, and used cars were easy to find regardless of variant. The taxonomy works when content maps cleanly to a single category.
 Abstract tasks failed everywhere. Insurance was the hardest task across all three variants—users couldn't find it, didn't know where to look, and frequently gave up without search. \"Best Time to Buy\" was similarly problematic. 

 Search dominated as the preferred path. Nearly all participants favored the search bar for speed and efficiency, particularly for complex or cross-category content. This held true across all variants.
 Discovery drove delight—when it happened. Users who stumbled onto unexpected content (\"I didn't know CR covered that\") had the strongest positive reactions. But discovery was incidental, not designed.
 Users adapted to the system; the system didn't guide them. Confidence and efficiency improved with repetition across Variants #2 and #3—but because users learned workarounds, not because the design facilitated first-attempt success.
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I Did
I designed and executed an end-to-end unmoderated usability study to evaluate three navigation variants—the current CR menu, an iterated hamburger menu, and a new search-and-browse approach—building on prior research from AKQA that had validated the hamburger pattern. I leveraged AI tools (Claude and ChatGPT) to accelerate test planning, UX writing for task scenarios, and synthesis of participant data across 75 sessions—enabling faster pattern recognition and sharper insight extraction at scale.

Who I Did It With 75 participants across 3 variants (25 per variant) recruited through UserTesting.com. Participants were men and women ages 25–70, balanced across demographics and US regions, including both CR members and non-members. All were actively researching at least one product category—vacuums, car insurance, used cars, or baby products.
 What I Measured
Task efficiency, cognitive effort, perceived CR value, ease of navigation, and content discoverability—tested across 6 tasks ranging from straightforward product lookups (tires, vacuums, car seats) to broader, more abstract content (insurance, \"Best Time to Buy,\" used cars).","absoluteBoundingBox":{"x":13605.0,"y":8819.0,"width":325.0,"height":838.0},"isolatedAbsoluteRenderBounds":{"x":13605.3759765625,"y":8822.6240234375,"width":322.2578125,"height":810.6484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":325.0,"y":838.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":4.36634349822998,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[43,43,43,43,43,43,43,43,43,43,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,43,43,43,43,43,43,43,43,43,43,43,43,43,43,43,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44,44],"characters":"What I Did
I designed and executed an end-to-end unmoderated usability study to evaluate three navigation variants—the current CR menu, an iterated hamburger menu, and a new search-and-browse approach—building on prior research from AKQA that had validated the hamburger pattern. I leveraged AI tools (Claude and ChatGPT) to accelerate test planning, UX writing for task scenarios, and synthesis of participant data across 75 sessions—enabling faster pattern recognition and sharper insight extraction at scale.

Who I Did It With\n75 participants across 3 variants (25 per variant) recruited through UserTesting.com. Participants were men and women ages 25–70, balanced across demographics and US regions, including both CR members and non-members. All were actively researching at least one product category—vacuums, car insurance, used cars, or baby products.
\nWhat I Measured
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 Improve content discoverability so users can find what they need through navigation.
 Expand perceived value of CR membership by surfacing differentiating content like insurance, \"Best Time to Buy,\" and savings tools earlier and more prominently in the experience.
 Reduce cognitive load by aligning navigation labels, structure, and depth with how users actually think and search rather than how CR is organized internally.","absoluteBoundingBox":{"x":13630.0,"y":7530.0,"width":282.0,"height":485.0},"isolatedAbsoluteRenderBounds":{"x":13631.01171875,"y":7535.69873046875,"width":274.1142578125,"height":495.755859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":282.0,"y":485.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":4.36634349822998,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[80,80,80,80,80,80,80,80,80,80,80,80,80,80,80,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81,81],"characters":"Primary Goals
\nImprove content discoverability so users can find what they need through navigation.
\nExpand perceived value of CR membership by surfacing differentiating content like insurance, \"Best Time to Buy,\" and savings tools earlier and more prominently in the experience.
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 Findability improves when content lives where users expect it—not just where taxonomy puts it. Cross-listing and polyhierarchy will eliminate dead ends and reduce reliance on search as a fallback.
 Perceived value increases when high-differentiating content like \"Best Time to Buy,\" insurance, and savings tools is surfaced earlier in the experience—not buried behind abstract labels users have to figure out.
 CR feels as big as it actually is when category depth is consistent and tools are surfaced by product context—\"Tools for Cars,\" \"Tools for Home\"—rather than hidden inside menu hierarchies users have to dig through.
 Cognitive load decreases when users have multiple navigation paths that match their intent—browse, scan, or search—rather than being funneled through a single structure that assumes one way of thinking. Search should be elevated as a first-class path alongside browsing, not treated as a fallback.
 First-attempt success replaces learned behavior when the system does the work instead of the user—through clearer labeling, flatter structures, and familiar affordance patterns that remove hesitation before it starts.
 New users convert faster when onboarding cues like tooltips, progressive disclosure, and highlighted sections meet them where they are— educing the learning curve at the exact moment their patience is lowest.
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we redesign the global navigation to prioritize how users think over how CR is organized, we believe:
\nFindability improves when content lives where users expect it—not just where taxonomy puts it. Cross-listing and polyhierarchy will eliminate dead ends and reduce reliance on search as a fallback.
\nPerceived value increases when high-differentiating content like \"Best Time to Buy,\" insurance, and savings tools is surfaced earlier in the experience—not buried behind abstract labels users have to figure out.
\nCR feels as big as it actually is when category depth is consistent and tools are surfaced by product context—\"Tools for Cars,\" \"Tools for Home\"—rather than hidden inside menu hierarchies users have to dig through.
\nCognitive load decreases when users have multiple navigation paths that match their intent—browse, scan, or search—rather than being funneled through a single structure that assumes one way of thinking. Search should be elevated as a first-class path alongside browsing, not treated as a fallback.
\nFirst-attempt success replaces learned behavior when the system does the work instead of the user—through clearer labeling, flatter structures, and familiar affordance patterns that remove hesitation before it starts.
\nNew users convert faster when onboarding cues like tooltips, progressive disclosure, and highlighted sections meet them where they are— educing the learning curve at the exact moment their patience is lowest.
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User Flows
UX & UI Design
Prototyping
Usability Testing & Tree Testing
UX Writing
Taxonomy
AI-Assisted Research & Usability Testing
AI-Thought Partner Tools & Frameworks Figma & FigJam
Anthropic Claude
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User Flows
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UX Writing
Taxonomy
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User Flows
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Usability Testing & Tree Testing
AI-Assisted Research & Usability Testing
UX Writing
Taxonomy Tools & Frameworks Figma & FigJam
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User Flows
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 Findability improves when content lives where users expect it—not just where taxonomy puts it. Cross-listing and polyhierarchy will eliminate dead ends and reduce reliance on search as a fallback.
 Perceived value increases when high-differentiating content like \"Best Time to Buy,\" insurance, and savings tools is surfaced earlier in the experience—not buried behind abstract labels users have to figure out.
 CR feels as big as it actually is when category depth is consistent and tools are surfaced by product context—\"Tools for Cars,\" \"Tools for Home\"—rather than hidden inside menu hierarchies users have to dig through.
 Cognitive load decreases when users have multiple navigation paths that match their intent—browse, scan, or search—rather than being funneled through a single structure that assumes one way of thinking. Search should be elevated as a first-class path alongside browsing, not treated as a fallback.
 First-attempt success replaces learned behavior when the system does the work instead of the user—through clearer labeling, flatter structures, and familiar affordance patterns that remove hesitation before it starts.
 New users convert faster when onboarding cues like tooltips, progressive disclosure, and highlighted sections meet them where they are— educing the learning curve at the exact moment their patience is lowest.
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\nFindability improves when content lives where users expect it—not just where taxonomy puts it. Cross-listing and polyhierarchy will eliminate dead ends and reduce reliance on search as a fallback.
\nPerceived value increases when high-differentiating content like \"Best Time to Buy,\" insurance, and savings tools is surfaced earlier in the experience—not buried behind abstract labels users have to figure out.
\nCR feels as big as it actually is when category depth is consistent and tools are surfaced by product context—\"Tools for Cars,\" \"Tools for Home\"—rather than hidden inside menu hierarchies users have to dig through.
\nCognitive load decreases when users have multiple navigation paths that match their intent—browse, scan, or search—rather than being funneled through a single structure that assumes one way of thinking. Search should be elevated as a first-class path alongside browsing, not treated as a fallback.
\nFirst-attempt success replaces learned behavior when the system does the work instead of the user—through clearer labeling, flatter structures, and familiar affordance patterns that remove hesitation before it starts.
\nNew users convert faster when onboarding cues like tooltips, progressive disclosure, and highlighted sections meet them where they are— educing the learning curve at the exact moment their patience is lowest.
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 Abstract tasks failed everywhere. Insurance was the hardest task across all three variants—users couldn't find it, didn't know where to look, and frequently gave up without search. \"Best Time to Buy\" was similarly problematic. 

 Search dominated as the preferred path. Nearly all participants favored the search bar for speed and efficiency, particularly for complex or cross-category content. This held true across all variants.
 Discovery drove delight—when it happened. Users who stumbled onto unexpected content (\"I didn't know CR covered that\") had the strongest positive reactions. But discovery was incidental, not designed.
 Users adapted to the system; the system didn't guide them. Confidence and efficiency improved with repetition across Variants #2 and #3—but because users learned workarounds, not because the design facilitated first-attempt success.
 Multiple pathways were valued, not confusing. Users in Variant #2 specifically praised having more than one way in. Redundancy felt like flexibility, not clutter.","absoluteBoundingBox":{"x":12821.0,"y":7773.0,"width":600.0,"height":541.0},"isolatedAbsoluteRenderBounds":{"x":12830.4990234375,"y":7779.0,"width":588.1416015625,"height":615.2724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,420.0]],"size":{"x":600.0,"y":541.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":4.36634349822998,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,47,50,50,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50,50],"characters":"Product tasks succeeded everywhere. Tires, vacuums, car seats, and used cars were easy to find regardless of variant. The taxonomy works when content maps cleanly to a single category.
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\nSearch dominated as the preferred path. Nearly all participants favored the search bar for speed and efficiency, particularly for complex or cross-category content. This held true across all variants.
\nDiscovery drove delight—when it happened. Users who stumbled onto unexpected content (\"I didn't know CR covered that\") had the strongest positive reactions. But discovery was incidental, not designed.
\nUsers adapted to the system; the system didn't guide them. Confidence and efficiency improved with repetition across Variants #2 and #3—but because users learned workarounds, not because the design facilitated first-attempt success.
\nMultiple pathways were valued, not confusing. Users in Variant #2 specifically praised having more than one way in. 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Taxonomy
AI-Assisted Research & Usability Testing
AI-Thought Partner\n\nTools & Frameworks\nFigma & FigJam
Anthropic Claude
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 Retained the left-hand vertical hamburger menu for its scannability, structure, and ability to surface unexpected content. Kept Level 1 categories in the masthead to preserve multi-path flexibility and accommodate different browsing styles. Elevated search with an expanded search bar in the masthead recognizing it as users' preferred navigation method—making it a first-class path alongside browsing, not a fallback.
 Strategic Recommendations Introduce polyhierarchy and cross-linking so content is findable from multiple entry points Revise ambiguous labels (\"Life & Money,\" \"Impact,\" \"Home & Garden\") to match user language Surface tools by product context rather than burying them in menus Add onboarding cues like tooltips, walkthroughs, and highlighted sections for first-time users Ensure consistent category depth so the navigation reflects CR's full breadth
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 Search dominated as the preferred path. Nearly all participants favored the search bar for speed and efficiency, particularly for complex or cross-category content. This held true across all variants.
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 Users adapted to the system; the system didn't guide them. Confidence and efficiency improved with repetition across Variants #2 and #3—but because users learned workarounds, not because the design facilitated first-attempt success.
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I designed and executed an end-to-end unmoderated usability study to evaluate three navigation variants—the current CR menu, an iterated hamburger menu, and a new search-and-browse approach—building on prior research from AKQA that had validated the hamburger pattern. I leveraged AI tools (Claude and ChatGPT) to accelerate test planning, UX writing for task scenarios, and synthesis of participant data across 75 sessions—enabling faster pattern recognition and sharper insight extraction at scale.

Who I Did It With 75 participants across 3 variants (25 per variant) recruited through UserTesting.com. Participants were men and women ages 25–70, balanced across demographics and US regions, including both CR members and non-members. All were actively researching at least one product category—vacuums, car insurance, used cars, or baby products.
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I designed and executed an end-to-end unmoderated usability study to evaluate three navigation variants—the current CR menu, an iterated hamburger menu, and a new search-and-browse approach—building on prior research from AKQA that had validated the hamburger pattern. I leveraged AI tools (Claude and ChatGPT) to accelerate test planning, UX writing for task scenarios, and synthesis of participant data across 75 sessions—enabling faster pattern recognition and sharper insight extraction at scale.

Who I Did It With\n75 participants across 3 variants (25 per variant) recruited through UserTesting.com. Participants were men and women ages 25–70, balanced across demographics and US regions, including both CR members and non-members. All were actively researching at least one product category—vacuums, car insurance, used cars, or baby products.
\nWhat I Measured
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User Flows
UX & UI Design
Prototyping
Usability Testing & 
Tree Testing
UX Writing
Taxonomy
AI-Assisted Research 
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AI-Thought Partner Tools & Frameworks Figma & FigJam
Anthropic Claude
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Taxonomy
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UX & UI Design
Prototyping
Usability Testing & 
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UX Writing
Taxonomy
AI-Assisted Research 
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AI-Thought Partner Tools & Frameworks Figma & FigJam
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 Findability improves when content lives where users expect it—not just where taxonomy puts it. Cross-listing and polyhierarchy will eliminate dead ends and reduce reliance on search as a fallback.
 Perceived value increases when high-differentiating content like \"Best Time to Buy,\" insurance, and savings tools is surfaced earlier in the experience—not buried behind abstract labels users have to figure out.
 CR feels as big as it actually is when category depth is consistent and tools are surfaced by product context—\"Tools for Cars,\" \"Tools for Home\"—rather than hidden inside menu hierarchies users have to dig through.
 Cognitive load decreases when users have multiple navigation paths that match their intent—browse, scan, or search—rather than being funneled through a single structure that assumes one way of thinking. Search should be elevated as a first-class path alongside browsing, not treated as a fallback.
 First-attempt success replaces learned behavior when the system does the work instead of the user—through clearer labeling, flatter structures, and familiar affordance patterns that remove hesitation before it starts.
 New users convert faster when onboarding cues like tooltips, progressive disclosure, and highlighted sections meet them where they are— educing the learning curve at the exact moment their patience is lowest.
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we redesign the global navigation to prioritize how users think over how CR is organized, we believe:
\nFindability improves when content lives where users expect it—not just where taxonomy puts it. Cross-listing and polyhierarchy will eliminate dead ends and reduce reliance on search as a fallback.
\nPerceived value increases when high-differentiating content like \"Best Time to Buy,\" insurance, and savings tools is surfaced earlier in the experience—not buried behind abstract labels users have to figure out.
\nCR feels as big as it actually is when category depth is consistent and tools are surfaced by product context—\"Tools for Cars,\" \"Tools for Home\"—rather than hidden inside menu hierarchies users have to dig through.
\nCognitive load decreases when users have multiple navigation paths that match their intent—browse, scan, or search—rather than being funneled through a single structure that assumes one way of thinking. Search should be elevated as a first-class path alongside browsing, not treated as a fallback.
\nFirst-attempt success replaces learned behavior when the system does the work instead of the user—through clearer labeling, flatter structures, and familiar affordance patterns that remove hesitation before it starts.
\nNew users convert faster when onboarding cues like tooltips, progressive disclosure, and highlighted sections meet them where they are— educing the learning curve at the exact moment their patience is lowest.
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I designed and executed an end-to-end unmoderated usability study to evaluate three navigation variants—the current CR menu, an iterated hamburger menu, and a new search-and-browse approach—building on prior research from AKQA that had validated the hamburger pattern. I leveraged AI tools (Claude and ChatGPT) to accelerate test planning, UX writing for task scenarios, and synthesis of participant data across 75 sessions—enabling faster pattern recognition and sharper insight extraction at scale.

Who I Did It With 75 participants across 3 variants (25 per variant) recruited through UserTesting.com. Participants were men and women ages 25–70, balanced across demographics and US regions, including both CR members and non-members. All were actively researching at least one product category—vacuums, car insurance, used cars, or baby products.
 What I Measured
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I designed and executed an end-to-end unmoderated usability study to evaluate three navigation variants—the current CR menu, an iterated hamburger menu, and a new search-and-browse approach—building on prior research from AKQA that had validated the hamburger pattern. I leveraged AI tools (Claude and ChatGPT) to accelerate test planning, UX writing for task scenarios, and synthesis of participant data across 75 sessions—enabling faster pattern recognition and sharper insight extraction at scale.

Who I Did It With\n75 participants across 3 variants (25 per variant) recruited through UserTesting.com. Participants were men and women ages 25–70, balanced across demographics and US regions, including both CR members and non-members. All were actively researching at least one product category—vacuums, car insurance, used cars, or baby products.
\nWhat I Measured
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User Flows
UX & UI Design
Prototyping
Usability Testing & 
Tree Testing
UX Writing
Taxonomy
AI-Assisted Research 
& Usability Testing
AI-Thought Partner Tools & Frameworks Figma & FigJam
Anthropic Claude
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User Flows
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Usability Testing & 
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UX Writing
Taxonomy
AI-Assisted Research 
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AI-Thought Partner\n\nTools & Frameworks\nFigma & FigJam
Anthropic Claude
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