Increasing campaign generation time from over 3 months to 3 minutes

Key Responsibilities

• Research & Discovery Responsibilities: I lead product and feature discoveries, as well as user-centered workshops, to identify pain points and understand marketing workflows. By assessing stakeholder needs and analyzing existing processes, I uncover gaps, inefficiencies, and complexities to ensure solutions are user-driven and effective.

• Marketing Team Advocacy: I advocate for marketing teams by ensuring solutions address real user needs. I bridge the gap between technical capabilities and marketing goals, streamline campaign workflows, and design curated templates for faster campaign generation. My efforts ultimately focus on reducing time-to-market and helping marketing teams launch campaigns more efficiently and effectively.

• UX Focused: I focus on user experience simplification by eliminating unnecessary complexity, reducing clicks, and creating more intuitive user journeys. I design interfaces that prioritize spatial awareness, familiar patterns, and clear feedback mechanisms, and I conduct usability testing to ensure solutions meet a “no training needed” standard through iterative refinement.

• Facilitator: I drive cross-team alignment between technology, marketing, and vendors while working within dual-track agile to balance discovery, design and delivery. In addition to facilitating collaboration, I contribute to roadmapping decisions and help define success metrics—such as task completion rates, time on task, and user adoption—to measure the impact of user-centered design improvements.