AI-Coach

Helps GMs eliminate the guesswork and generates AI actions items according to the restaurants locations needs.

  • It automatically generates custom action items each month.

  • It adapts to your locations operational needs.

  • It allows your to set and manage location boundaries.

Full case study ~5 min read

SaaS CX Platform I B2B2C I Hospitality

New AI features that helped General Managers boost guest satisfaction by over 34%

Reshaping the restaurant industry by seamlessly integrating AI into our platform, transforming how General Managers engage with guests, optimize operations, and enhance sentiment

Year
2023 - 2024

Full-Time

Team
1 CEO
1 CTO/Product Director
1 Product Intern
1 Founding, Product Designer (ME!)
3 Software Engineers

Methodologies
Human Centered Design
Startup/Lean UX
Qualitative & Quantitative Research
Usability Testing
Information Architecture
User Interface Design
ADA
Design Systems
UX & Copy Writing
Project Management
Requirements Gathering

Tools & Frameworks
Figma & FigJam


Jira & Confluence
Anthropic Claude
Pendo
Veutify
eCharts
Material Design
Angular JS
Svelt

Bridget’s exceptional UX design skills, combined with her rigorous approach to understanding user needs, consistently delivered outstanding results. Bridget thrives in agile environments, expertly balancing rapid iteration with thorough design processes… what truly sets her apart is her eagerness to tackle complex challenges and adapt to evolving project demands.

Anthony Asciutto
Chief Technology Officer, Tattle Inc.

Enables District Managers to train AI on their brand’s unique voice using predefined attributes, styles, traits, and tone, ensuring tailored responses and interactions that align with the brand’s identity.

We’ve transformed the GM dashboard into a powerful, proactive management tool that provides high-level insights, clear action steps, and AI-driven recommendations to enhance restaurant operations and customer satisfaction.

Outcomes

AI became a core driver of ARR growth reinforcing Tattle market position

Problem

Restaurant managers and teams lack the time and bandwidth to efficiently process guest feedback, making it difficult to identify key issues and take meaningful action. General Managers struggle to pinpoint problems and implement the right solutions, leading to missed opportunities for improving guest satisfaction and brand reputation.

At the same time, businesses face growing pressure to stay ahead in a rapidly evolving market while driving sustainable and predictable revenue growth. Maximizing ARR expansion remains a challenge as organizations struggle to identify and leverage innovation effectively for a lasting competitive advantage.

Solution

Integrated AI-driven tools:

  • AI Coach – Guides GMs on improving guest sentiment

  • AI Personalities – Customizable AI responses to match brand tone

  • AI Replies – Automated, intelligent guest response generation

  • AI Insights – Actionable recommendations based on feedback trends

  • Integrated with Chatmeter, allowing restaurants to manage and respond to all survey and social reviews in 1 platform

Key Responsibilities

  • Strategic & Research Responsibilities: Conducted comprehensive user and stakeholder interviews to understand General Manager pain points, while analyzing existing qualitative and quantitative data to inform strategic design decisions. Performed requirements gathering to define project scope and objectives, and led alignment workshops to address stakeholder misalignment and shifting priorities. Developed a focused UX strategy that shaped meaningful AI implementation, ensuring the technology solved real user problems rather than simply following market trends.

  • Product Leadership: Positioned Tattle as an essential AI-powered tool for General Managers by transforming the GM dashboard into a proactive management solution. Designed features that streamlined guest communication and feedback processing, enabling GMs to easily extract actionable insights from customer data and make data-driven decisions that enhanced guest satisfaction.

  • UX & UI Design: Created comprehensive information architecture for the AI-driven CXI platform and designed user interfaces for four major AI features. Ensured all design solutions met ADA compliance standards while developing and maintaining robust design systems using Material Design principles. Conducted usability tests and card sorting exercises to validate design decisions and ensure optimal user experience throughout the platform.

STRATEGIC & RESEARCH RESPONSIBILITIES

Workshops

4 NEW AI features increased guest satisfaction by 34%

Delivered 113,949 insights per store in less than a year

PRODUCT LEADERSHIP

Balanced Goals

AI Coach is like having an operational analyst for every store – only it’s trained by us, customized to our brand standards, and constantly adapts to new feedback.

Brandon Coleman
CEO of Cotton Patch Cafe

AI-Personalities

AI-Insights

UX/UI DESIGN

Just a Few Features

AI-Replies

We’ve streamlined guest communication by offering quick AI generated replies 1 at a time or in bulk!

  • Maintain brand tone and consistency with personalized AI responses or pre-made templates.

CLIENT IMPACT

Cotton Patch Cafe Sees Record Improvement

• 27% increase in scores
• 100% GM engagement
• 54% of action items finished in 1 week

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