Full case study ~5 min read
iOS App I B2C I Gig Economy
Secured 1st round funding with 100% investor interest
Concepted and designed a teen gig app with the founder, driving stronger investor pitch conversions through strategic design.
Year
2024 - 2025
Freelance
15 hrs a week, 6 mths
Team
1 CEO
1 Design Director
1 Principal Product Designer (ME!)
1 Principal Software Engineer
Methodologies
Human Centered Design
Product Strategy
Requirements Gathering
Startup & Lean UX
Persona Creation
UX & Copy Writing
Pitch Deck Creation
Tools & Frameworks
Figma
Mural
Google Slides
Jira & Confluence
Anthropic Claude
ChatGTP
Human Interface Guidelines
AI-feature design & development
AI-assisted UX writing
Problem
Teens often struggle to find meaningful local service opportunities, while communities lack a trusted way to connect with them. This gap limits teens’ ability to contribute and grow while weakening community bonds.
Solution
Develop a mobile platform that empowers teens to connect authentically by discovering and sharing their talents, fostering stronger relationships and more supportive communities. While earning a little extra money!
Responsibilities
Product Strategy & Planning: Led end-to-end product management from vision and market positioning to feature prioritization and UX strategy. Developed user personas, competitive analysis, and success metrics while creating requirements frameworks that aligned technical feasibility with user value and business goals.
Sales Enablement Through Strategic UX: Designed and wrote a compelling investor pitch deck that transformed complex technical concepts into a cohesive visual narrative. Crafted an outline, structure and narrative that guided stakeholders through the business opportunity.
UX/UI Design: Designed comprehensive user flows and developed a modern, teen-focused interface that resonated with the target demographic. Created an interactive prototype to demonstrate product functionality for investors, transforming static pitch concepts into tangible user experiences that validated market opportunity.
Execution
AI-Powered
Enhances safety with AI-driven verification, anomaly detection, and content moderation
Improves user experience with smart matching, natural language search, and in-app assistance
Builds trust and transparency through secure data handling and real-time updates
Boosts engagement with AI-powered predictive suggestions and proactive assistance
Safety & Security
Keeps all in-app communications private and encrypted
Supports secure payment processing for gigs and tips
Builds user trust by safeguarding sensitive information
Enables parental review and approval of teen profiles and gig request
Offers optional location tracking for peace of mind during gigs
Supports parental oversight and communication to safeguard teens
Gig Browsing
Supports teens’ busy school and activity schedules
Builds a positive feedback loop of trust, flexibility, and community impact
Enhances trust through transparent gig coordination
Simplifies job discovery with intuitive search and recommendations
Encourages responsible and confident engagement with gigs
Helps teens find gigs that fit their skills and schedules
Outcomes
Enabled successful finding round
Achieved 100% investor interest rate
Reduced pitch duration by 30% through strategic UX storytelling that directly connected pain points to business opportunity
