AI-Powered

  • Enhances safety with AI-driven verification, anomaly detection, and content moderation

  • Improves user experience with smart matching, natural language search, and in-app assistance

  • Builds trust and transparency through secure data handling and real-time updates

  • Boosts engagement with AI-powered predictive suggestions and proactive assistance

Full case study ~5 min read

iOS App I B2C I Gig Economy

Secured 1st round funding with 100% investor interest rate and faster pitch conversations through strategic product design

Year
2024 - 2025

Freelance
15 hrs a week, 6 mths

Team
1 CEO
1 Design Director
1 Principal Product Designer (ME!)
1 Principal Software Engineer

Methodologies
Human Centered Design
Product Strategy
Startup/Lean UX
Persona Creation
UX & Copy Writing
Usability Testing

Tools & Frameworks
Figma

Mural

Jira & Confluence
Anthropic Claude
ChatGTP
Human Interface Guidelines

  • Keeps all in-app communications private and encrypted
    Supports secure payment processing for gigs and tips

  • Builds user trust by safeguarding sensitive information

  • Enables parental review and approval of teen profiles and gig requests

  • Offers optional location tracking for peace of mind during gigs

  • Supports parental oversight and communication to safeguard teens

Outcomes

Reduced pitch duration by 30% through strategic UX storytelling that directly connected pain points to business opportunity

Problem

Teens often struggle to find meaningful local service opportunities, 
while communities lack a trusted way to connect with them. This gap limits teens’ ability to contribute and grow while weakening 
community bonds.

Solution

Develop a mobile platform that empowers teens to connect authentically by discovering and sharing their talents, fostering stronger relationships and more supportive communities. While earning a little extra money!

Key Responsibilities

  • Product Strategy & Planning: Led end-to-end product management from vision and market positioning to feature prioritization and UX strategy. Developed user personas, competitive analysis, and success metrics while creating requirements frameworks that aligned technical feasibility with user value and business goals.

  • Sales Enablement Through Strategic UX: Designed and wrote a compelling investor pitch deck that transformed complex technical concepts into a cohesive visual narrative. Crafted an outline, structure and narrative that guided stakeholders through the business opportunity.

  • UX/UI Design: Designed comprehensive user flows and developed a modern, teen-focused interface that resonated with the target demographic. Created an interactive prototype to demonstrate product functionality for investors, transforming static pitch concepts into tangible user experiences that validated market opportunity.

PRODUCT STRATEGY & PLANNING

Areas of Opportunity

Here’s 1 slide from the narrative I created.

Enabled successful funding round

Achieved 100% investor interest rate

SALES ENABLEMENT THROUGH STRATEGIC UX

Pitch Deck

Safety & Security

UX/UI DESIGN

Just a Few Features

Gig Browsing

  • Supports teens’ busy school and activity schedules

  • Builds a positive feedback loop of trust, flexibility, and community impact

  • Enhances trust through transparent gig coordination

  • Simplifies job discovery with intuitive search and recommendations

  • Encourages responsible and confident engagement with gigs

  • Helps teens find gigs that fit their skills and schedules

Want to see more?

Call Me Today!