AI-Powered

Enhances safety with AI-driven verification, anomaly detection, and content moderation
Improves user experience with smart matching, natural language search, and in-app assistance
Builds trust and transparency through secure data handling and real-time updates
Boosts engagement with AI-powered predictive suggestions and proactive assistance

Full case study ~5 min read

Enterprise Website I B2C I Advocacy & eCommerce

Reduced task completion time by 52% by redesigning global navigation to minimize friction and surface the breadth of CR's offerings

Year
2025

Freelance
40 hrs a week, 5 mths

Team
1 Head of Product & Design
1 UX Director
1 Associate Product Director
1 Sr. Product Designer (ME!)

Methodologies
Human Centered Design
Information Architecture
UI Design
Prototyping
Usability Testing

Tools & Frameworks
Figma & FigJam 
Jira & Confluence
Anthropic Claude
ChatGTP
Human Interface Guidelines

Outcomes

Ease of use improved by 5.2%

Problem

Users struggle to find and understand the full range of CR’s content and benefits because the site’s navigation isn’t intuitive or easy to scan, leading to frustration, missed content, and difficulty navigating efficiently, which lowers engagement and comprehension of CR’s value.

Solution

Redesign the global navigation experience to improve content discoverability, support multiple user mental models, and reinforce Consumer Reports’ breadth of offerings and mission.

Key Responsibilities

UX/UI Design: TBD

Usability Testing: TBD
Stakeholder Buy-In: TBD

UX/UI DESIGN

Concepting

User satisfaction increased by 10.5%

Users completed tasks 52% faster

USABILITY TESTING

Pitch Deck

STAKEHOLDER BUY-IN