Full case study ~5 min read
Native iOS App I B2C I Gig Economy
Secured funding round with 100% investor interest rate and faster pitch conversations through strategic product design
Year
2024 - 2025
Freelance
15 hrs a week, 6 mths
Team
1 CEO
1 Design Director
1 Principal Product Designer (ME!)
1 Principal Software Engineer
Methodologies
Human Centered Design
Product Strategy
Startup/Lean UX
Persona Creation
Usability Testing
Tools
Figma
Mural
Jira & Confluence
Anthropic Claude
ChatGTP
Frameworks
Human Interface Guidelines
Problem
Teens often struggle to find meaningful local service opportunities, while communities lack a trusted way to connect with them. This gap limits teens’ ability to contribute and grow while weakening community bonds.
Outcomes
Enabled successful funding round
Achieved 100% investor interest rate
Reduced average investor pitch duration by 30% through strategic UX storytelling that directly connected pain points to business opportunity
Solution
Develop a mobile platform that empowers teens to connect authentically by discovering and sharing their talents, fostering stronger relationships and more supportive communities. While earning a little extra money!
Key Responsibilities
Product Strategy & Planning: Led end-to-end product management from vision and market positioning to feature prioritization and UX strategy. Developed user personas, competitive analysis, and success metrics while creating requirements frameworks that aligned technical feasibility with user value and business goals.
Sales Enablement Through Strategic UX: Designed and wrote a compelling investor pitch deck that transformed complex technical concepts into a cohesive visual narrative. Crafted an outline, structure and narrative that guided stakeholders through the business opportunity.
UX/UI Design: Designed comprehensive user flows and developed a modern, teen-focused interface that resonated with the target demographic. Created an interactive prototype to demonstrate product functionality for investors, transforming static pitch concepts into tangible user experiences that validated market opportunity.
