Designing systems at scale—AI-assisted, human-obsessed, outcome-driven
FEATURED WORK
B2C
Advocacy & eCommerce
AI-Workflows
Improved task completion by 52% by aligning global navigation with user journeys
Redesigned Consumer Reports global navigation and taxonomy to clarify user pathways and surface CR’s broader portfolio.
Inside the Work
B2C
Advocacy & eCommerce
AI-Workflows
Good morning, Dr. Patel
Your practice, at a glance.
Jump back into where you left off, or explore a new area of the platform.
Patients
250 aligned · 14 unaligned
Payment Management
Sep payment · $6,144
Task List
5
1 of 5 complete
Analytics
$150k savings forecast
Learning Center
New
3 new items
Practice Admin
Provider & user setup
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Terms of Service
Privacy Policy
Hackensack Meridian Health
Reducing patient risk identification time by 60% for primary care providers
Designed and launched MVP for a new health tech platform, defining core UX, care journeys, and product architecture from the ground up.
Behind the Design
B2B2C
SaaS AI-Marketing Tool
AI-Workflows
Accelerated creative iteration by transforming asset generation into a structured optimization workflow
Designed an AI-powered MVP that unified copy and image variation workflows into a structured experimentation loop, enabling faster iteration, clearer evaluation, and more efficient creative decision-making.
See How
B2C
eCommerce
Pharma
Reimagining the online pharmacy: from clinical to human-centered care
Secured the pitch and redesigned the Wegovy pharmacy journey, introducing AI-driven personalization to create a more intuitive, engaging, and scalable experience.
Take a Look
B2B
Telecom
Generative Research
Switching mid-stream from product to experience transformation with a projects savings of $3.3M
Co-led Cricket Wireless point-of-sale research, uncovering critical friction points to inform strategic improvements.
See the Insights
ABOUT
A designer who obsesses over every last detail
Meaningful, effective, pragmatic design is at the core of what I do. Leveraging AI since 2023, I combine human insight with advanced technology to create experiences that truly deliver. Discover more about my personal and professional philosphy.
Get to Know Me
SKILLS
UX, product, and strategy
Design Architecture
- Product & UX Design
- Data Visualization & Dashboard
- UX Writing
- UI Design & Design Languages
- Information Architecture
- Systems Thinking
- Generative & Evaluative Research
- Market Research
- Usability Testing
- Prototyping
- Accessibility Design (WCAG)
- Design Systems; Components, Modules & Patterns
- Concept Development
- Branding & Marketing Design
Product & Team Leadership
- UX Strategy & Vision Setting
- DesignOps
- UX Leadership
- Mentorship & Coaching
- Hiring
- Product Managements
- Requirements Gathering
- Product Roadmapping
- Stakeholder Management
- Sales Enablement
- Pitch & Funding Decks
- Metrics & Analytics
- Agile & Scrum Methodologies
AI & Intelligent Systems
- Generative AI Tools; Image Generators & LLM’s
- AI Prompting & Workflows
- AI Bias & Ethics
- AI Writing
- Rapid Synthesis & Reframing
- AI Platform & Feature Design
- UI Frameworks; Vuetify, Material, iOS etc
- Data Viz Frameworks; eCharts, Telerik, High Charts etc
- Content Mngt Systems; Wordpress, Tailwind, SquareSpace etc
- SaaS Frameworks; Angular, React.js, React Native, Vue.js etc
SHOUT-OUTS
In their words
Erik Maxwell
Sr. Product Designer, Optimal Workshop
Squad Teammate @ Consumer Reports
Bridget is a strong design thinker and natural leader who translates research and requirements into clear, effective solutions. At Consumer Reports, her research and presentations were so effective that the organization began using her work as a template. She contributes designs that are well-reasoned and practical for development, and approaches iteration with speed and enthusiasm.
Most importantly, Bridget is a wonderful collaborative partner. She works well with other designers, product managers, engineers, and stakeholders, communicates design decisions clearly, and brings a bright, constructive presence to cross-functional teams.
Angie Terrell
Group Design Director, Amdocs StudioSenior Manager @ Big Nerd Ranch
Bridget is a tremendously gifted UX and UI designer… I could always expect her to ask the right questions and quickly get to the essence of the problem we had to solve…...I loved working with Bridget. She is one of the strongest designers I’ve worked with.
Matt Raufman
Principal Experience Designer, Amdocs Studios
Design Lead @ Big Nerd Ranch
Bridget and I were always on the same wavelength…we fell into a natural communication cadence right away. She's such a great verbal communicator, especially the way in which she can talk through a design problem, i.e. think out loud. That method of communication is SO valuable to a fellow collaborator. It demonstrates knowledge, rationale, and promotes ideation in way that leaves the door open to all possibilities. I mirrored that method and together we churned out some quality, thoughtful work.
She has expert skills and very experienced in all things UX and UI. I'm particularly impressed in her workshop skills. She has a long list of methodologies in her toolbox, and is adept at choosing the right one for the job. Her facilitation skills are fantastic and yields solid design deliverables.
Terrell Dudley
Program Director, Amdocs Studios
Co-Worker @ Big Nerd Ranch
I wasn’t trying to call anyone out this morning but I don’t think Dan or anyone else really understands what you have done in a very short time.
Very thankful to have you as a partner!!
Michelle Boisson
Product Manager, Consumer Reports
Co-worker @ Consumer Reports
Bridget has been an incredible partner on the Design System work at Consumer Reports. She knows design systems inside and out and brings that knowledge to every conversation with clarity and care. She’s proactive, organized, and steady — the kind of person who quietly unblocks everyone around her. She’s direct and generous with her knowledge, and patient in helping others understand new concepts or tools. Bridget makes the work stronger and the team smarter. I’ve learned a lot from her and would jump at the chance to work together again.
Anthony Asciutto
Chief Technology Officer, Tattle
Co-Worker @ CircaThera, Tattle & WorkWave
Bridget’s exceptional UX design skills, combined with her rigorous approach to understanding user needs, consistently delivered outstanding results. Bridget thrives in agile environments, expertly balancing rapid iteration with thorough design processes… what truly sets her apart is her eagerness to tackle complex challenges and adapt to evolving project demands.
Brittany Herold
Lead Experience Researcher, Amdocs Studio
Co-Worker @ Big Nerd Ranch
When there was tension on the team due to how we approached projects differently, Bridget was able to bridge that gap with open communication, as well as proactively gain alignment together. Without her, the project would have been significantly more difficult to accomplish.
Kent Eisenhuth
Staff UX Designer, Google
Co-Worker @ Razorfish
I have had the privilege of working with Bridget at Razorfish. She is an outstanding Art Director with great conceptual design sensibilities. Bridget's excellent eye for detail and great leadership skills make her a strong asset to the RFH team. The quality of Bridget's work is nothing short of outstanding and she is doing a great job of upholding the Razorfish reputation for designing innovative, groundbreaking digital solutions.
Susan Janes-Johnson
Content Strategist, Regional Bank
Co-worker @ J.P. Morgan & Chase
Working with Bridget was one of the best collaborative experiences I’ve enjoyed. Bridget brings a contagious enthusiasm and fresh creative perspective to all her work… and can balance both demanding deadlines while still making time to lay a strategic foundation for all her work. Bridget’s got an unbeatable combination of UX design and technical expertise, visual creativity and a tremendous capacity to get things done—I’d jump at the opportunity to work with her again.
Let’s connect
If you’re interested in fractional, contract, retainer or full-time support, let’s talk.
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