Full case study ~5 min read
Website Redesign I B2C I FAANG
Sunset a website in 4 weeks, meeting the needs of diverse audiences
Revisiting fundamental design principles while incorporating user and stakeholder feedback to create a more engaging experience for Apple engineers
Year
2022
Full-Time
4 weeks
Team
1 Client Product Manager
1 Design Director
1 Lead UX Designer (ME!)
Methodologies
Design Thinking
Research & Document Intake
Qualitative & Quantitative Analysis
UI Design
Tools & Frameworks
Figma
Miro
Human Interface Guidelines
Problem
Apple software engineers weren’t engaging with the site as a resource, and Nexus, an Apple partner, was dissatisfied with the website. This hesitation led to reluctance in sunsetting the current site and migrating there data to Apple Cloud Services.
Solution
We identified opportunities to improve content and visual hierarchy to better serve both types of users. Additionally, we focused on introducing consistency and cohesion between this website and other Apple websites.
Responsibilities
Qualitative & Quantitative Analysis: Gathered feedback and requirements from users and stakeholders, and evaluated user engagement data. Analyzing existing design work to understand what wasn't working and what was.
UI Design: Creating the redesigned experience in Figma following Human Interface Guidelines
Before
After
Execution
Establish continuity across all Apple sites
Address specific user and stakeholder feedback
Create a dark mode version tailored to developer preferences
Content and visual hierarchy, along with color and contrast
Best practices for proximity, spacing, size, and scale
Familiar patterns and components
Introduced SF Symbols to enhance consistency and convey content effectively
Integrated system-defined components
Outcomes
Successfully sunsetting the Nexus website in only 4 weeks
Meeting the needs of multiple audiences
Increased engagement by more than 50%
