
Bridget Lyons
Principal Designer
Greater NYC Area
About
Seasoned Designer with 18+ years of experience balancing scrappy startup agility with mature, scalable design practices. Proven track record of driving business results through user-centered design — increasing ARR by 88% and delivering $3.3M in projected savings. I design and scale AI-driven products and services by aligning technology, UX, and business strategy, architecting AI workflows that drive efficiency and measurable impact.
Core Competencies
UX & Product Design: UX Design, UI Design, Product Design, UX Strategy, Generative Research, AI Prompting, AI Workflows, User Research, Usability Testing, Design Systems, UX Strategy, UX Writing, Accessibility Design (WCAG), Systems Thinking, Information Architecture, Taxonomy Design, Requirement Gathering, Experience and Journey Mapping, Data Visualization, Prototyping, Pitch and Funding Decks
Design Leadership: DesignOps, Creative and Art Direction, UX Leadership, Team Management, Mentorship, Coaching, Hiring, Sales Enablement, Cross-Functional Collaboration, Project Management, Product Roadmapping, Stakeholder Management
Marketing & Digital: Responsive Web Design, Email Marketing, Digital Marketing, Print Design, Lead Gen, Digital Collateral, Tradeshow Design, Branding and Logo Design
AI Platforms: Anthropic Claude, Figma Make, Chat-GPT, Loveable, Gemini, Co-Pilot, Napkin, Unith, Adobe Firefly, ElevanLabs
Design Software: Figma, Adobe Creative Suite, Balsamic, Sketch, Miro, Mural, Notion, ChatGPT, iOS & Android, Usertesting.com, Optimal Workshop, Survey Monkey, Typeform, Google Forms, Jira & Confluence, Slack, Google Analytics, Pendo, SquareSpace, Pitchdeck, Keynote, PowerPoint, Google Slides, Google Sheets, Google Workspace, HubSpot and Unbounce
Frameworks: Material Design, iOS and Android Human Interface, Bootstrap, Vuetify, Vuetify Forms, eCharts, Telerik, PowerBI, High Charts, Google Looker, Angular, React.js, React Native, Vue.js, Svelte, WordPress, Tailwind
Professional Experience
Sept 2019 - Present
Studio b Creative CoFractional Principal Designer
Holmdel, NJ • Remote
Fractional Product, UX, and Digital Designer partnering with consultancies, agencies, startups, enterprise companies, and small businesses to drive measurable business results. Delivered an 88% ARR increase and $3.3M in projected savings through user-centered design. I lead design strategy and execution for AI-driven and mobile-first products, aligning technology, UX, and business goals while architecting workflows that improve efficiency and impact.
Current Clients:
Apr 2026 - Present
Alma Bank — Design Generalist
Mar 2026 - Present
BrandMe by FranCast.ai — UX Designer
Feb 2026 - Present
Dataplor — Presentation Designer
Jan 2026 - Present
Trellist Marketing & Technology — Lead UX Designer
Oct 2025 - Present
Octo Design Group — Design Generalist
Notable Past Clients:
Mar 2026 - Apr 2026
RP3 Agency — UI Designer
Aug 2025 - Jan 2026
CircaThera (formerly ABA Toolbox) — Founding Principal Designer
Jan 2025 - Dec 2025
Consumer Reports — Sr. UX Designer
Feb 2025 - Dec 2025
Avalere Health — Lead UX Designer & Art Director
Oct 2024 - Mar 2025
tRetail Labs — Founding Principal Product Designer
Dec 2024 - May 2025
Townie — Founding Principal Product Designer
Mar 2021 - Jan 2025
Makers Mage — Digital Designer
Oct 2022 - Jul 2023
World Education Services — Founding Lead UX Designer
Nov 2019 - Nov 2020
etherFAX — Founding Product Designer > Flip to FTE
Sept 2019 - Sept 2020
Lightmatter — Lead UX Designer > Flip to FTE
Sept 2019 - Sept 2020
SnapClose — Founding Lead Product Designer
Jul 2023 - Jan 2025
Tattle — Founding Lead Product Designer
NYC, NY • Remote
Feb 2022 - Jun 2023
Big Nerd Ranch (now AmDocs) — Lead Experience Designer
Atlanta, GA • Remote
Nov 2020 - Feb 2022
etherFAX — Creative Director
Holmdel, NJ • Hybrid
Sept 2020 - Oct 2021
Lightmatter — Lead UX Designer
NYC, NY • Remote
Mar 2019 - Sept 2019
iCIMS — Manager, Design Labs
Holmdel, NJ • On-Site
Nov 2015 - Mar 2019
WorkWave — Principal Product Designer > Creative Director
Holmdel, NJ • On-Site
Apr 2015 - Nov 2015
TD Ameritrade — Studio Manager
Jersey City, NJ • On-Site
Apr 2014 - Apr 2015
Diligent Board Member Services — Lead Product Designer
NYC, NY • On-Site
Sep 2011 - Apr 2014
JP Morgan Chase & Co — VP, UX Director
NYC, NY • Remote
Aug 2010 - Sep 2011
Razorfish Health — Digital Art Director
Philadelphia, PA • On-Site
May 2000 - Jan 2010
Merkle Inc (formerly CFM Direct) — Art Director
King of Prussia, PA • On-Site
Jun 1998 - May 2000
The Franklin Mint — Graphic Designer
King of Prussia, PA • On-Site
Education
Licenses & Certifications
Mar 2026
Feb 2026
Jan 2026
Oct 2023
Jun 2022
May 2022
Mar 2021
Undergraduate
Jun 1998
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